I am Aleksandra Kravchenko, owner of First Wax. With nine years of experience and more than 1,000 clients, I have been offering waxing, Brazilian wax, intimate bleaching and laser hair removal in my own studio in Beesd since 2021. I carry out every treatment myself, calmly, attentively and with honest advice.

I was born in Kaliningrad, Russia, where I graduated as a logistics engineer. That profession is all about precision and good planning. Yet my heart lay elsewhere. In 2018 I took a training course in sugaring, hair removal with sugar paste, and from the very first day I knew: this is my passion.
So I went for it completely and trained as a beautician in Kaliningrad. There I learned to work with different types of wax, including Lycon, the premium wax I still use today.
In 2019 I moved to the Netherlands for love, and I have been happily married there since 2023. Here I wanted to continue my passion: on 31 December 2020 I registered First Wax with the Chamber of Commerce, and on 3 March 2021 I opened my own studio in Beesd. In mid-2024 I also obtained my laser diploma from Alma Lasers, the manufacturer of the Soprano Titanium. So now I can help you to smooth skin, with waxing for weeks or with laser for the long term.


In 2018 I completed the sugaring course in Kaliningrad, with top marks (a 10 out of 10). My teacher wrote about me at the time:
“Very gentle, careful and dedicated, and very talented too. She is just terribly afraid of hurting anyone. Sasha, congratulations on completing the course. I wish you every success, you are wonderful!”
My sugaring teacher, Kaliningrad 2018 (translated from Russian)
I have never lost that fear of hurting someone. That is why I still work calmly and carefully, so that hair removal is as comfortable as possible for you.
Hair removal is personal. That is why I work in a way that makes you feel at ease from the very first moment.
Personal attention
You are always treated by me, by appointment only, in a calm private studio. So there is always time for your questions.
Clean and careful
I work with fresh materials and premium products, and check beforehand whether a treatment suits your skin.
Honest advice
I also tell you what is not possible, for example that grey or white hair cannot be treated with laser. So you know exactly what to expect.
A training course in sugaring, followed by beautician training in Kaliningrad.
Moved to the Netherlands for love.
First Wax officially started. Read the story
A calm studio of my own on Prins Constantijnstraat. See the opening
Laser diploma obtained from the manufacturer Alma Lasers. More about the laser
Our family has grown, so the studio is temporarily closed. Read the post
From early November you can book again.

Not sure which treatment suits you? Feel free to send me a message and I will think along with you. The studio is temporarily closed, but I am already happy to answer your question via WhatsApp.