Meet Aleksandra
I am Aleksandra Kravchenko, owner of First Wax. With nine years of experience and more than 1,000 clients, I have been offering waxing, Brazilian wax, intimate bleaching and laser hair removal in my own studio in Beesd since 2021. I carry out every treatment myself, calmly, attentively and with honest advice.
- Experience
- 9 years
- Clients
- 1,000+
- Google reviews
- 5.0 from 61
From logistics engineer to hair removal specialist
I was born in Kaliningrad, Russia, where I graduated as a logistics engineer. That profession is all about precision and good planning. Yet my heart lay elsewhere. In 2018 I took a training course in sugaring, hair removal with sugar paste, and from the very first day I knew: this is my passion.
In 2019 I moved to the Netherlands for love, and I have been happily married here since 2023. I brought my passion with me: from November 2019 to October 2020 I worked at a beauty salon in Utrecht.
Then I took the step to a business of my own. On 31 December 2020 I registered First Wax with the Chamber of Commerce, and on 3 March 2021 I opened my own studio in Beesd.
Meanwhile I kept learning. At EVA School in Kaliningrad I trained as a beautician, graduating with distinction in 2022. There I learned to work with different types of wax, including Lycon, the premium wax I still use today.
In mid-2024 I also obtained my laser diploma from Alma Lasers, the manufacturer of my Soprano Titanium Special Edition. So now I can help you to smooth skin, with waxing for weeks or with laser for the long term. I am happy to help you in Dutch, English or Russian.
Where it started: sugaring in 2018
In March 2018 I took my first sugaring training: the basic course at Sweet Spa studio and an individual training with El Seda Professional. A month later I completed the sugaring course in Kaliningrad, with top marks (a 10 out of 10). My teacher wrote about me at the time:
“Very gentle, careful and dedicated, and very talented too. She is just terribly afraid of hurting anyone. Sasha, congratulations on completing the course. I wish you every success, you are wonderful!”
My sugaring teacher, Kaliningrad 2018 (translated from Russian)
I have never lost that fear of hurting someone. That is why I still work calmly and carefully, so that hair removal is as comfortable as possible for you.
Always learning
After my first sugaring courses I have kept on developing, with further training in sugaring and waxing, intimate lightening, ingrown hairs, skin care and laser. Below you will find my training and courses, followed by the certificates. Swipe or use the arrows to see them all.
- 16 Mar 2018Basic sugaring course, Sweet Spa studio
- 16 Mar 2018Individual training in sugaring with sugar paste, El Seda Professional (1 hour theory, 8 hours practice)
- 10 Apr 2018Sugaring, completed with top marks
- 9–18 Nov 2020Individual training Sugar Wax You, Skin Light
- 9–18 Nov 2020Individual training Shugar & Wax: sugaring and waxing
- 30 Nov 2021Individual training in sugaring
- 7 Dec 2021EVA School: advanced training in sugaring and waxing, intimate whitening, ingrown hairs, face and body care, SPA programmes
- 3 Mar 2022Cosmetics specialist, with distinction
- 14 Nov 2022Peeling preparations in hair removal practice
- 21 Nov 2022Diagnostics and treatment of ingrown hairs
- 28 Nov 2022Intimate lightening with modern peeling systems
- 4 Jul 2024Laser diploma Soprano Titanium (theory and practice, 8 hours), Bloomedical / Alma Lasers
Top Rated on Treatwell three years running
Through Treatwell, First Wax received the Top Rated award in 2021, 2022 and 2023, based on client reviews. Today, you book your appointment through a different platform.
What you can count on at First Wax
Hair removal is personal. That is why I work in a way that makes you feel at ease from the very first moment.
Personal attention
You are always treated by me, by appointment only, in a calm private studio. So there is always time for your questions.
Clean and careful
I work with fresh materials and premium products, and check beforehand whether a treatment suits your skin.
Honest advice
I also tell you what is not possible, for example that grey or white hair cannot be treated with laser. So you know exactly what to expect.
Key moments of First Wax
- 10 April 2018The passion begins
A training course in sugaring in Kaliningrad, completed with top marks.
- 1 April 2019To the Netherlands
Moved to the Netherlands for love.
- November 2019Working in Utrecht
Until October 2020 at a beauty salon in Utrecht.
- 31 December 2020Registered with the Chamber of Commerce
First Wax officially started. Read the story
- 3 March 2021The studio in Beesd opens
A calm studio of my own on Prins Constantijnstraat. See the opening
- 4 December 2021Start of intimate bleaching
Intimate bleaching added to the treatments in the studio.
- 2021 – 2023Top Rated three years running
Awarded by Treatwell, based on client reviews.
- 4 July 2024Laser hair removal with the Soprano Titanium
Laser diploma obtained from the manufacturer Alma Lasers. More about the laser
- 2 September 2026Welcome, Davin
Our family has grown, so the studio is temporarily closed. Read the post
- Early November 2026Reopening
From early November you can book again.
A look inside the studio
In the studio at Prins Constantijnstraat 48 in Beesd I treat you in complete calm.
Get to know us or ask a question?
Not sure which treatment suits you? Feel free to send me a message and I will think along with you. The studio is temporarily closed, but I am already happy to answer your question via WhatsApp.